With the world turning to the internet, NBC Washington takes their television content and puts it on their website.
The sooner you get stories out on Twitter, Facebook, Tumblr, etc. the more people will acknowledge you as a consistently good reporter. Thus, you will receive more traffic and gain attention. You want to be the first to say that you broke the story and knew about it before anyone else.
Important thought:
The good, basic journalistic reporting is the start to anything. You need to ask the best questions to get the best answers for a unique story.
Connecting with the audience is good to build a relationship with viewers and interact to gain attention. Pat Collins does a great job of this, taking 20 minutes out of every day to answer questions from his audience via the internet.
NBC Washington takes plenty of videos from people in the area to collaborate with them and share information. With videos, people love raw footage rather than someone anchoring the video segment.
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